“If the content is King, Context is God.” – GaryVee
It seems unfair not quoting Gary Vaynerchuk when describing Content Marketing. The guy is living proof that content gives you an unfair advantage; practically skyrocketing your business on the World Wide Web.
Where does WordPress come into play?
Every Start-Up aiming to occupy a global footprint on the web needs a website to educate the prospects; guide them down the funnel.
Guess what’s going to be the ultimate weapon?…
It’s website content.
Website Content plays a crucial role in distributing content & fostering relations with the qualified target audience.
WordPress is the world’s greatest open source CMS (Content Management System). Long gone are the days when businesses seldom relied on static 3 page HTML website displaying pertinent information about the company. If you’re an incumbent Start-up in 2019, then I hate for breaking this, but you’ll need more than just a 3 page static HTML website.
Everyone is calling shots on Content Marketing, and it’s time your start-up bags on this opportunity.
Creating your website on WordPress gives you the advantage of accessing the most robust CMS (Content Management System) in the World. WordPress has made it a child’s play for website owners to keep tabs on the website; create & distribute content to the global audience.
Even the backend of WordPress website follows a social design that is easy to navigate, understand; and make sense of—and most importantly, it empowers you to create & publish content.
Start-Ups are found creating websites that act as funnels; commencing inbound marketing methodology right from the start.
There is a host of Content that a Start-Up website publishes to meet its business goals.
Let’s take a look at the types of content that your Start-up Website can publish.
Hottest WordPress Plugins that Start-Ups are using to unleash the epic content marketing strategy
Yoast SEO is a plugin that complements SEO Content Writing/ SEO Copywriting. This Plugin helps with registering the focus keyphrase, so that after finishing writing the blog content you can ascertain if you have maintained the keyword consistency, if you have mistakenly entered transition keywords, there are some more metrics that Yoast factors-in.
Most importantly, this tool acts as an incredible SEO Tool for your entire website, including the blog posts that you put out. It’s a quick way to ensure that you are optimizing content for Search Engines.
Every blog content features ample of visual content for the sake of social proof & compelling storytelling. But what happens when you upload pictures as it is in your WordPress posts?
There are fatal consequences.
Images that aren’t scaled or compressed slows down the website; and who wants that?
Because the best Google SEO Practices suggest that your website should offer an incredible user experience to rank higher, one of the things that turn visitors off is website load speed.
Smush Plugin compresses the images on your website to the extent that the image quality isn’t compromised, but the size of the image dramatically comes down. Compressed Web Images speeds up your website, thereby delivering the excellent user experience.
You no longer have to worry putting the images in your post fearing that it may slow-down the website. Smush plugin is there to take away your worries.
Audio as a preferable choice of content by users is on the rise. People would rather listen than to read. Successful Start-Ups & Titans like Blinklist & Audible is proof that the world is drifting towards audio.
Speechy is a plugin that will help generate an audio version of your WordPress blog posts so that the users preferring audio over text can still consume the content from your website instead of finding it’s alternative elsewhere.
Podcasts are becoming the order of the day in the content marketing industry. One of the contents that your website can offer to users is Audio Content; & Podcasts are at the pinnacle of the audio content.
Start-Ups are increasingly leveraging Podcasts to deliver audio content to their audience via their website. Podcast serves not one but two intent. A podcast can help customers in the buyer decision journey to learn about the product or service, and Podcast also helps with establishing thought-leadership within the Industry. Hence it’s no wonder that start-ups that are introducing new products in the market often leverages podcast as a channel to communicate. A start-up entrepreneur can appear on the top podcast shows & embed the podcast at his website for the global audience to consume.
PowerPress is the best Podcast Plugin at your disposal to stream podcast content for users. What’s best is the fact that it supports popular podcast platforms like Apple Podcast, Spotify, Stitcher & more.
Building a resource page is both art & science; there’s a lot that goes into it. When optimizing the conversion rate of the resource page, it’s pertinent to conduct A/B test & Multivariate Test.
Elementor is a drag-and-drop page builder. Using Elementor, you can build & design the resource pages. You can custom design every element for optimum responsiveness & usability. Heck, you can even see how your page will appear in Mobile & Tablet. You can customize certain aspects in mobile & tablet so that they are accurately optimized.
This incredible plugin doesn’t just go with the resource pages; you can unleash the capabilities of Elementor to beautifully design your blog posts so that they offer excellent user experience.
WordPress Content Marketing Strategy of Start-Ups
Drive Traffic to the WordPress website via Content Marketing
The first step is a no brainer. Create pieces of pillar content that are contextually relevant to your start-up, leverage tools like Yoast SEO to create content that is optimized for appearing in search results.
Activate Smush & WP-Optimize to compress images & cache files for a faster website & impeccable user experience.
Capture Leads with Lead Magnets
Leverage lead magnets to collect lead information like email, name & contact. Make use of Plugins like Optinmonster, Thrive Leads, or Sumo. These are pop-up subscription forms helping you collect leads & build your email list. Using Zapier integrations, you can integrate these opt-in forms with your preferred email service providers to carry out email marketing campaigns.
Synchronize Social Sharing
If your website/ website content cannot be found on social, then your business on the internet kind of doesn’t exist. Leverage WordPress Plugins like Social Warfare, AddThis & Social Snap to encourage readers to share your content on multiple social networks. Integrate WordPress with Facebook pages & Twitter handle using Zapier Apps to auto-share your WordPress Posts right away.
Not measuring the content marketing strategy is a sure way to end up on a wrong destination altogether. Start using WordPress Plugins like Jetpack & Monster Insights to analyze useful data about website visitors. Google Analytics reports empower you with pages report to analyze how much traffic arrived at a specific web page & how long it stayed.
You can even install Facebook Pixel on your WordPress website to target visitors of a specific web page in your next Facebook remarketing campaign.
To sum up…
For your start-up to claim global footprint on the World Wide Web, it’s essential to leverage WordPress as an ultimate tool to seamlessly deliver content.
Move over from a static HTML website to WordPress; the potential is unlimited. Hot lead generation has never been easier with WordPress CMS.